Colin Masson
Worldwide Director of Cross-Industry ERP and Supply Chain Solutions
Enterprise Partner Group, Microsoft Corporation

Colin Masson is the worldwide director for ERP and Supply Chain solutions at Microsoft. His primary responsibility is to lead the development and implementation of Microsoft’s global ERP and Supply Chain strategy across Microsoft Business Groups and Industry Units, as well as Microsoft’s worldwide Enterprise Partner ecosystem. Colin guides a team of experienced supply chain experts that have a deep understanding of current and emerging best practices and technologies across manufacturing and retail industries. His team works with Microsoft’s business worldwide on defining and updating Microsoft-based solutions to meet the needs of enterprise customers.

Colin spent 5 years as a Research Director in AMR Research’s Value Chain Strategies Service advising global manufacturers on manufacturing and supply chain best practices, and on designing software architectures that support demand-driven supply networks and demand-driven manufacturing. Colin was also a strategic advisor to major ERP companies such as Oracle and SAP, major automation vendors such as Invensys and Rockwell Automation, as well as emerging lean and established supply chain vendors on their software architectures, product development roadmaps, product marketing, partnering and acquisitions.

While at AMR Research Colin leveraged his 20 years of experience aligning manufacturing and corporate IT with his experience architecting real-time enterprise systems to evangelize and define Manufacturing 2.0 as a critical market need that overcomes traditional MES/ERP limitations and capitalizes on emerging service-based and collaboration-based architectures that manufacturers must leverage to make products right first time and on demand.

Colin began his career with National Chemical Products, a Division of Sentrachem (now a Dow Chemical subsidiary), in plant operations. From that position, Colin became responsible for manufacturing execution systems (MES), eventually moving into business development with an emphasis on new plant design and construction technology applications. His 14 years at National Chemical Products culminated with his role as chief information officer (CIO).

Colin also gained experience in the software industry working on supply chain business development at Aspentech and as chief technology officer (CTO) for Marcam, a process enterprise resource planning (ERP) company. Colin's unique skills were more broadly applied across a wide range of both discrete and process industries at Invensys, where he developed the company's real-time enterprise strategy.

Colin’s areas of expertise include Enterprise SOA, Manufacturing SOA, Business Process Management, Enterprise Manufacturing Intelligence, ERP, SCM, MES, and Process Manufacturing for small, medium and large enterprises.

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